Week 16 Part A: Developing Your Marketing Strategy

The platform that I should’ve used for my business would’ve been Twitter, however, I didn’t open up a Twitter account For my much better but I think it would’ve worked out for it the better and I did set up a LinkedIn account either which would have work probably best for my customer service training business. Facebook is OK basically is there for you to post and you’re able to post A lot of content in one particular pose with baby a picture and it makes it more accessible to put videos in as well. However, I do think one of the tools that will be beneficial for Facebook. 

I would set up Facebook customer service group chats for those who are trainers. I wouldn't set up no more than two of them, One group page would be set up for potential clients who may want to participate in my services. I would set up more group posts for those who may be seeking Employment and don’t have a lot of customer service skills, or soft skills.

I’ve also used Facebook scheduling, which I really like because it’s connected to Instagram. I haven’t done it for my own business but I have done it for my church's website and also with their Facebook social media pages. I’m the one who works on those things so it’s been very convenient to create posts and then have them scheduled so I don’t have to remember to do it daily.

One of the things that I really did enjoy was going through and researching websites of different companies, small and large seeing how they formulate their pages and also how they connect these pages to their social media sites. Basically able to see each business's aesthetics on their webpages, and then how they would use their social sites for different elements of their business. It gave me ideas on how some companies would use Instagram basically to show pictures of food or different products that they sell. Then, they would use Facebook more as a directory for their locations, hours of operation, and of course the view and opinions of the customers on their posts.  

Learning about analytics and how vital they are in knowing if you truly are connecting with the public is such a great tool.  I didn't connect my Facebook page to google analytics but I did with my blog.  It was cool to see how many times someone actually viewed my blog if they left a comment,  how long the blog has been up, and if my status increased or decreased. This is a tool I will be using going forward for all my social sites.  This will help in finding out what posts were liked and those that people did a fly-by. 

Since my future business is in customer service training and under a sole proprietorship, it's going to be vital for me to budget any type of advertising, and choose the right tools.