I would totally use Special online tools the first would be Social media Networking for Professionals. I would use it more so, to put the business out there for other professionals such as small businesses for Employment agencies and Job seekers looking to gain more experience. My first choice will be Linkedin. One reason is I have several connections personally with other professionals from my past employers. They would be my referrals.
Google My Business would be next and a lot of the Google tools, One being google maps. When creating a website and adding the location, it makes it so convenient to add google maps so clients can find out where the business is located. Also, I Google Ad, to get started with boosting my brand and of course using bloggers. This is to help with more insight into the business but also personable to the client. I would also use Youtube for tutorials and video staging, set up clips, of the training, personal testimonies, and building a base of followers, and then be able to share the links with Facebook or through email of my company.
I love that you thought of Youtube content for tutorials and training. It's a great way to provide value to potential and existing customers. People love to learn and it definitely creates a connection with you and your customer. That is so great that you are able to utilize LinkedIn and Google with Maps for your business. Those are great tools and especially when you have connections personally and professionally on each.
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